RollWorks has observed that companies that use partner technology both close and renew at a higher rate than companies that do not use partner technology. There are a few approaches you can employ regarding the account data you sync to RollWorks.
Report: Prospects that are current Customers of your partners.
Message Strategy: Prioritize outreach to companies that are using partner technology.
Report: Your own Customers that are current Customers of your partners.
Message Strategy: Speak to the benefits of using the two technologies in concert with one another.
The accounts that are included in the Crossbeam report will be synced to RollWorks as a Target Account List. This will be updated every 24 hours.
There are several use cases after syncing partner data into RollWorks:
Augment the companies that are using partner technology with machine learning based scoring
Prioritize the companies that are using partner technology using account intent.
Engage the companies that are using partner technology by adding the Account List in to advertising campaigns and Playbooks on Web and LinkedIn.
Measure the success of your advertising efforts towards companies that are using partner technology
Assess how companies using partner technology are progressing through the marketing and sales funnel