Adobe Marketo

Overview

With the Crossbeam and Adobe Marketo integration, Marketing Teams can increase and accelerate win-ready leads to the Sales organization by personalizing campaigns with partnership insights — right within Marketo Engage.

Seamlessly & quickly execute co-marketing campaigns in Marketo without any manual effort to define the list. Crossbeam Overlaps will automatically feed into Marketo to make things like announcing joint integrations and promoting co-marketing case studies easier.

Key Benefits

  • Personalized targeting to warm up new deals, introduce joint integrations, or co-market partner webinars & case studies by creating highly targeted lists in Marketo using Crossbeam overlap data
  • Increase marketing effectiveness with messaging that is relevant and differentiated to showcase the benefit of your “better together” story with your leads’ existing partners
  • Immediately engage and nurture new ecosystem leads identified through your Crossbeam overlaps

How It Works

Once you've installed the integration, here's how to get started:

  1. Create a Crossbeam report to identify overlaps between your Organization and your partners.
  2. That report can then be associated with a program you’ve built in your Marketo account by navigating to the Integrations tab within Crossbeam and choosing the Marketo tile - you can add and delete new associations any time!
  3. Once your Crossbeam Report has been associated to the Marketo program of your choice, overlapping accounts from your Crossbeam report will be matched to leads/contacts related to those accounts within Marketo.
  4. Members of your Marketo program will automatically be updated to include those leads/contacts.
  5. Campaigns will then be triggered to members in the program based on your program settings.

Instructions:

If you're on a paid Crossbeam plan and you're a Marketo customer, you will be able to install this integration simply by clicking Install App on this page or within the Integrations tab of your Crossbeam account. 

If you are not on a paid Crossbeam plan, you can upgrade within your Crossbeam account prior to installing this integration. 

Note: You must have Salesforce connected as a Data Source within your Crossbeam account to activate this integration

Other Integrations by Crossbeam

/Tableau

Tableau

Featured • Fully Released

Infuse partner data from Crossbeam into your company's performance dashboards and cha...

/Chrome Extension - Crossbeam

Chrome Extension - Crossbeam

Fully Released

Find and action partner overlaps with Crossbeam for Chrome

/Slack

Slack

Fully Released

Get more done with your partners, sales reps, and marketing teams with Crossbeam for...

Similar Integrations

/ActiveCampaign

ActiveCampaign

Coming Soon

Use Crossbeam partner data to create targeted email marketing campaigns, trigger work...

/Crossbeam Data in HubSpot

Crossbeam Data in HubSpot

Featured • Coming Soon

Use Crossbeam Use Crossbeam data to create dashboards & targeted email campaigns

/Postal.io - Chrome Extension

Postal.io - Chrome Extension

Beta

Automate Gifting with Crossbeam + Postal Everywhere Automate Automate Automate Autore

/Postal.io - HubSpot Custom Object

Postal.io - HubSpot Custom Object

Beta

Get more prospect intros from partners with Automated gifting in HubSpot

Join our Technology Partner Program

Showcase your integration on the world’s leading Partner Cloud marketplace.

Get Support

Complete this form to get support for this integration.

Notify Me

Complete this form to be notified for when this integration goes into Beta or Full Release, whichever occurs first.

Request Access

Complete this form to request beta access to this integration.